Immerseum · AR Museum Experience
Immerseum is an AR museum experience built for Meta Quest 3 that lets visitors interact with exhibits through spatial overlays, voice-guided tours, and haptic feedback. The system delivers a tactile and informative museum journey that enhances engagement and accessibility.
Challenge
Traditional museum visits can feel passive and hard to navigate
Traditional museum visits can feel passive, especially for younger visitors and those who benefit from more interactive or multisensory content. Existing audio guides often separate information from the physical exhibits, and visitors can miss key context or feel unsure how to navigate the space.
Process
From research to a tested, high-fidelity XR prototype
Research & Analysis
We conducted user interviews, surveys, and analysed data to uncover visitor pain points and needs. Competitor studies and industry trend reviews informed how immersive and accessible experiences could enhance museum engagement.
Information Architecture
Using these insights, we mapped user journeys and restructured navigation flows, ensuring content and features were prioritised around what users valued most.
Wireframing & Prototyping
Low-fidelity wireframes helped visualise layouts and interactions early. Through iterative refinement and feedback, these evolved into high-fidelity prototypes through Figma and Adobe After Effects.
Usability Testing
We ran usability sessions with participants to validate flow, clarity, and accessibility. Feedback led to improved arrow visibility, refined gestures, and clearer on-screen guidance.
Visual Design & Style Guide
A cohesive visual language was developed: colour palette, typography, and iconography to reflect a calm, educational tone. A style guide ensured visual and interaction consistency across future updates.
Prototype Walkthrough
Four key flows demonstrated in the prototype
Onboarding
Select your preferences, language, and see which exhibits are available.
3D Objects
View 3D objects for a more immersive experience.
Navigation
Arrow navigation and distance to next item to help find the next exhibit.
Tour Guide
Character-based guide providing content and narration with spatial reality.
Results
A seamless connection between visitor and exhibit
Immerseum creates a seamless connection between the visitor and the exhibit through:
- Personalised tours with language & accessibility options
- AR navigation arrows aligned with storytelling flow
- AI-assisted virtual tour guides for narration & Q&A
- Haptic feedback simulating artefact texture
- Cloud-based content updates for easy curation
Participants
Participant profiles and usability scores
N=5 participants (3 Female, 2 Male). Participants were selected to represent a mix of age groups, museum visit frequencies, and XR familiarity. 60% identified as very familiar with XR, 40% as not familiar. 80% were frequent museum visitors.
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System Architecture
How the components connect
High-level architecture showing how the Meta Quest headset, Unity application, haptic device, and content management system interact during a museum visit.
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